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In this article, we have compiled a list of the top mobile brands in the world in 2022 based on business metrics such as latest annual shipments and market share. Mobile phones have become an indispensable part of our daily lives. Top Smartphones have changed the way people use their phones today. Consumer preferences are constantly changing, so it's a world of cutting-edge style and innovation for these top mobile brands. Sales increased marginally last year due to the pandemic and other factors. Total shipments in the last four quarters have been around 1.36 billion units. These top smartphone brands get a lot of their sales from emerging markets. More than half of phones are expected to be 5 G ready by the end of 2022.
Top Mobile Phone Brands Ranking 2022 by Shipments & Market Share:
Apple, Samsung, Vivo, Oppo, and Xiaomi are among the top mobile brands, followed by Realme, Motorola, and Honor. The top global mobile phone brands are made up of companies with a strong global presence. Customers can select from a wide range of handsets from the major mobile phone manufacturers. The following is a list of the top five mobile brands in the world in 2022.
Rank 1. Samsung
Samsung electronics is a South Korean company and a subsidiary of the Samsung group, with headquarters in Samsung town.
Samsung Mobile is the market leader in the smartphone industry because it is constantly striving to improve product capabilities through extensive R&D. Samsung has expanded its offerings from low-cost smartphones to high-end smartphones in the affluent market. Samsung is well-known for its Galaxy smartphone line. Samsung's flagship products are the Galaxy S7 edge+ and Galaxy Note 7. Samsung recently developed Tizen OS for its smartphones as an alternative to its Android-based smartphones. For phones like the Galaxy S9, Samsung also collaborated with audio experts like AKG and Dolby to provide customers with a high-quality audio experience.
The Galaxy S 21 Ultra is Samsung's flagship phone for the year. Samsung had a market share of approximately 20%, making it one of the top mobile phone brands in the world. Samsung is ranked first among top mobile brands in 2022.
Units Shipped (Million) : ~272
Market Share ~20%
Rank 2. Apple
Apple continues to be the most preferred brand in the smartphone industry.
Apple, founded in 1976 by Steve Jobs and Ronald Wayne, is best known for its elegant iPhones. Apple has a large customer base because it provides products with superior design and features, and it has become more of an aspirational brand for people all over the world. Apple has been able to maintain product quality by incorporating rapid technological advances and evolving design approaches. Many competitors of Apple try to imitate its features and even use price cutting mechanisms to gain market share, but they are unable to deter Apple's large customer base. This demonstrates why Apple is the world's leading mobile phone brand.
As of December 2017, Apple had a global presence in approximately forty countries and 499 retail stores in twenty-two countries. Apple INC is well-known for its high-quality and fashionable iPhone, which is the company's signature product. Its revenue in 2017 was $229 billion. Apple debuted its first-generation iPhone in 2007, and the most recent iPhone mobile models are the iPhone 8, iPhone 8 Plus, and the new generation of iPhone in a stunning red finish with advanced cameras, the most powerful and intelligent chip ever in any smartphone.
Apple is expected to release the iPhone X Leather Folio, a future-generation iPhone with a full-screen display and face ID. Apple has made a comeback in 2020 and 2021, with the iPhone 12 leading global sales. The iPhone 13 has assisted Apple in significantly increasing sales in global markets in 2022. Apple is ranked second among the top mobile brands in 2022.
Units Shipped (Million) : ~232
Market Share ~17-18%
Rank 3. Xiaomi
Xiaomi is one of the world's fastest growing smartphone companies, producing smartphones, mobile apps, and laptop computers.
Xiaomi was founded in 2010 by Lei Jun and released its first smartphone in 2011. Since then, Xiaomi has grown to become the world's eighth largest smartphone manufacturer. Xiaomi's flagship brands are the Redmi and Mi series, which have grown in popularity significantly. Xiaomi has been able to create brand value by focusing on continuous technological innovation. It has also been able to gain a large market share as a result of its extensive advertising and marketing strategies, particularly in India and China, to boost smartphone sales. Xiaomi is competing with the world's top global mobile brands, thanks to consistent growth. Xiaomi released the Mi MIX 2S in March 2018. Xiaomi's MIUI 9 includes an in-built feature that allows for advanced customization. With its exclusive Mi and Redmi Series mobile phones, the company has been able to mark its presence in markets such as India, China, Brazil, Singapore, Turkey, and Asian nations. Xiaomi shipped around 90 million smartphones in 2017 and has established a strong presence among the top ten smartphone companies in the world, earning the nickname "Apple of China." In 2017, Xiaomi held a 15.5% market share. Xiaomi is ranked third among the top mobile brands.
Units Shipped (Million) : ~186
Market Share ~14%
Rank 4. Oppo
BBK Electronics owns the China-based Oppo mobile phone brand, which is one of the most prominent new companies in the world.
Oppo, founded in 2011, is headquartered in China and has a strong global presence through its mobile devices and accessories. Oppo has produced a wide range of smartphones, from low-cost models to those aimed at affluent customers. Oppo's most well-known phone brands include the Find 5, Find 7, N1, N3, and others. The Oppo A77 was released in 2017.
Despite being a late entrant in the smartphone market, Oppo has managed to establish a strong brand presence. Oppo, on the other hand, has become one of the world's top mobile brands thanks to aggressive marketing and branding, as well as high product quality.
Oppo became the official sponsor of India's cricket team in 2017, giving the brand massive credibility and presence. Furthermore, the company in India collaborated with Bollywood celebrities who became the brand's face. A strong distribution network covering over 200,000 retailers has also enabled the brand to have a strong presence in India. Oppo is ranked fourth among the world's top mobile brands.
Units Shipped (Million) : 133
Market Share ~10%
Rank 5. Vivo
BBK Electronics owns the Vivo brand of smartphones, smartphone accessories, software, and online services in China.
Founded in 2009, this is the world's fastest growing smartphone company, with a strong global footprint and a diverse mobile portfolio. Vivo had recently developed Funtouch, an Android-based software system. Vivo entered the top mobile phone brands in the first half of 2017, with a global market share of 10.7 percent. Vivo's premium smartphones include the X series, V series as mid-priced phones, and Y series as low-end smartphones. In 2018, Vivo released the X20 UD, the world's first smartphone with a fingerprint scanner that used the "ClearID" technology. Endorsements from celebrities, Vivo's brand value has risen as a result of sponsorships. Vivo recently introduced the V9 mobile series, which is similar to Apple's iPhone X. Vivo is the first Android company to release smartphones with notch displays, similar to Apple's iPhone X, which has a full-screen display with a notch on top. Vivo is ranked fifth among the top mobile brands.
Units Shipped (Million) : ~132
Market Share ~10%
